Rakuten Insight, Inc.
写真・動画×AIで生活者の「食のリアル」を捉え、消費者起点の商品開発へ
楽天インサイトは、楽天IDを基盤とした約220万人の国内パネルをはじめ、幅広い属性のモニターを活用し、市場調査から生活者インサイトの発見まで支援するリサーチ会社です。食品・消費財・金融・人材など多様な業界で豊富な実績を有し、国内はもちろん海外調査にも対応。スピーディな調査設計・実査・分析を通じて、マーケティング戦略の立案や商品・サービスの企画・開発につながる質の高いインサイトをご提供します。定量・定性調査をはじめ、多様なリサーチ手法で企業の意思決定を支援し、ビジネスの成長に貢献します。
Capturing real-world food habits using photos, videos, and AI for consumer-driven product development
Rakuten Insight is a research company that supports everything from market research to discovering consumer insights using a wide range of profiled panelists, including a domestic panel of approximately 2.2 million users based on Rakuten IDs. With a strong track record across diverse industries such as food, consumer goods, finance, and HR, we handle both domestic and overseas research. Through fast research design, execution, and analysis, we deliver high-quality insights that lead to marketing strategy formulation and product/service planning and development. We support corporate decision-making and contribute to business growth through various research methods, including quantitative and qualitative studies.