Winning Strategies for Foods with Functional Claims -Combining Market Trends and Regulatory Strategy for Product Success-
機能性表示食品で差がつくポイントとは？
制度開始当初から機能性表示食品の開発に関わってきたプロの目線で、届出動向や売れ筋商品の勝ち要因を分析し、“成長市場で選ばれる商品”の共通点を解説。
素材選定から差別化コンセプト設計、制度対応まで、企画段階で押さえたい視点をコンパクトに紹介します。
What makes the difference in foods with function claims?
From the perspective of a professional involved in developing foods with function claims since the system's inception, this session analyzes notification trends and success factors of top-selling products to explain common traits of "products chosen in a growing market."
It provides a compact overview of key insights for the planning stage, from ingredient selection and differentiated concept design to regulatory compliance.