Why Is It Difficult to Evaluate Emotional Value? Approaching Objective Assessment of Emotions Through Facial Expression Analysis and Other Cutting-Edge Technologies!
【感情価値の客観評価！最新技術で商品差別化へ】
感情の客観評価はなぜ難しいのか？本講演では、アンケートでの主観評価に加え、表情解析や瞳孔・視線・心拍・皮膚電位などの生体データ（客観評価）を活用し、食品や飲料の価値探索方法を解説！主観評価と生体データを組み合わせ、真の価値に迫ります。
・主観×客観の融合：アンケートだけでは見えない感性を可視化
・感性的価値を評価する「モデル」：心理尺度で定義した感性的価値を、人に現れる反応から評価できるモデルを開発
官能評価・感情の可視化や商品開発にお悩みのR&D担当者様はぜひご参加ください！
[Objective Evaluation of Emotional Value: Product Differentiation via Advanced Tech]
Why is measuring emotional value objectively so difficult? In this session, we explain innovative methods for exploring food and beverage value by combining subjective survey ratings with objective biometric data—including facial expression, gaze tracking, heart rate, and GSR. Integrating subjective and objective metrics reveals the true value of your products.
Integrating Subjective & Objective Data: Visualizing sensory perception standard surveys miss.
Emotional Value Model: Assessing emotional values from physiological responses.
We invite R&D professionals seeking sensory evaluation, emotion visualization, or product development solutions!