Turning Ingredient Strengths into Consumer Value! A Process Guide to Discovering New Health Claims
「素材の強みが伝わらない」とお悩みの方へ。飽和する機能性市場で必要なのは、エビデンスを「生活者が自分ごと化できる新しい価値」へと翻訳すること。20社を超えるコンサル実績をもとに、シーズの魅力を引き出し、市場を動かすストーリー構築のプロセスをわかりやすく解説します。
For those struggling to convey the strengths of their ingredients. In a saturated functional food market, you need to translate evidence into new value that consumers can relate to. Based on consulting experience with over 20 companies, this session explains the process of unlocking the potential of your research seeds and building a market-moving story.