Possibilities of new functional labeling health claims for skin
「肌の潤い」「保湿力」「バリア機能」以外のヘルスクレームの受理は困難かと思われた肌機能の訴求ですが、
「肌弾力」「紫外線刺激から肌を保護」「肌のターンオーバー」「末梢血流」が追加され、さらに糖化ストレスや抗酸化などの作用機序を入れた事例もあります。
このような背景を踏まえ、作用機序を肌の既存ヘルスクレームに組み込むことが、差別化につながる可能性についてご紹介します。
It was once thought difficult to obtain approval for skin function claims other than "skin moisture," "moisturizing ability," and "barrier function." However, claims such as "skin elasticity," "protecting skin from UV stimulation," "skin turnover," and "peripheral blood flow" have since been added, along with examples incorporating mechanisms of action like glycation stress and antioxidant effects.\nBased on this background, this presentation introduces how integrating mechanisms of action into existing skin health claims can lead to product differentiation.