Pioneering Multisensory Supplement Experiences -Differentiating Products Through Taste and Texture Innovation-
継続率向上や新規顧客獲得の鍵は、思わず続けたくなる“おいしさ”と“楽しさ”。三生医薬が『五感に響く製剤』をテーマに、味覚・食感・香りなど五感に訴える付加価値設計から差別化につながる最新の開発事例までを解説。消費者に選ばれ、続けられる次世代サプリメント開発のヒントをご紹介します。
The key to improving retention rates and acquiring new customers lies in "deliciousness" and "fun" that make consumers want to continue taking supplements. Under the theme of "Formulations that Appeal to the Five Senses," Sunsho Pharmaceutical explains everything from value-added designs targeting taste, texture, and aroma to the latest development case studies that lead to differentiation. Discover tips for developing next-generation supplements that consumers choose and stick with.