New development strategy for Foods with Function Claims that wins with evidence - Health claim selection based on consumer surveys and reliable trial design
機能性表示食品市場で競合に打ち勝つための、データ主導型の製品開発戦略を解説します。単に機能性を証明するだけでなく、「ターゲットに刺さる」魅力的なヘルスクレームを消費者調査から導き出す手法を紹介。さらに、その理想の表示を届出で実現するために不可欠な、最適な臨床試験の設計方法までを詳解します。マーケティング視点と高度な臨床試験デザインを融合させ、確実に売上へ貢献する製品を生み出すための実践的な知識が深まります。
Learn data-driven product development strategies to stand out from competitors in the functional food market. As well as how to prove functionality, this session introduces methods for identifying appealing health claims that resonate with target consumers through research, alongside essential clinical trial designs required to support those claims for notification. Discover practical approaches that blend marketing insights with advanced clinical trial design to create products that drive sales.