Lawyer Koki Takahashi: Is it illegal to get recommendations from doctors? A lawyer explains how to sell supplements
近時、サプリメント等の健康食品において、医師の推薦を活用した販促が増えています。推薦自体は直ちに違法ではないものの、手法を誤ると薬機法や景表法等の違反リスクが生じます。本セミナーでは、医師を介したプロモーション方法や健康食品の広告規制について、弁護士が詳しく解説します。
Recently, sales promotions utilizing doctor endorsements have been increasing for health foods such as supplements. While endorsements themselves are not immediately illegal, using the wrong approach creates compliance risks under the PMD Act, the Premiums and Representations Act, and other regulations. In this seminar, an attorney will explain in detail advertising regulations for health foods and promotion methods involving doctors.