Foods with Function Claims development one step ahead - Approach from conception of original health claims to clinical trial design
市場でのコモディティ化を防ぎ、強力な差別化を図るための「独自ヘルスクレーム」獲得に焦点を当てたセッションです。既存の届出実績にとらわれない新しい機能性の着想・発掘メソッドを解説。さらに、その前例のない独自のクレームを科学的に実証し、消費者庁への届出に耐えうるエビデンスレベルへ引き上げるための革新的な臨床試験デザイン手法を提示します。価格競争から脱却し、市場で唯一無二のポジションを築くためのノウハウを習得できます。
This session focuses on obtaining unique health claims to avoid market commoditization and achieve strong differentiation. It covers methods for conceiving and discovering novel functionalities beyond existing notification precedents. Additionally, it presents innovative clinical trial design techniques to scientifically validate unprecedented claims and to raise evidence to levels suitable for CAA submission. Learn actionable know-how to break away from price competition and establish a unique position in market.