Does that new product really resonate with overseas and inbound visitors? Verify immediately with quick and easy interviews
新商品を海外や訪日客に向けて出すとき、現地の生活者が実際にどう受け止めるかは、発売してみるまで分からないことが多くあります。本セッションでは、AIモデレーターが56カ国・29言語で1対1インタビューを行い、最短即日でレポート化する手法をご紹介します。訪日外国人100名に実施した自主調査の実例をもとに、どんな問いを立て、どんな声が集まり、商品開発の判断にどう使ったかを具体的にお見せします。調査会社に依頼せず、自社で短期間に検証を回す進め方をお持ち帰りいただけます。
When launching new products for overseas markets or inbound visitors, it is often hard to know how local consumers will react until the product hits the market. In this session, we will introduce a method where an AI moderator conducts one-on-one interviews in 56 countries and 29 languages, generating reports in as fast as the same day. Based on a real-world self-conducted survey of 100 foreign visitors to Japan, we will specifically show what questions were asked, what feedback was gathered, and how it was used for product development decisions. You will learn how to run short-cycle verifications in-house without relying on research agencies.