Differentiation Strategies for Foods with Function Claims Learned from Cellular Senescence Approaches
類似ヘルスクレームの増加により差別化が難航する機能性表示食品市場。本講演では、メタボロミクスと機能予測を活用した作用機序主導の差別化アプローチを解説。素材評価から臨床試験・表現までを一体で捉え、訴求したいヘルスクレームを見据えた「逆算型」の開発戦略とエビデンス構築の実践手法を提示します。
The functional food market faces growing challenges in differentiation due to the proliferation of similar health claims. This presentation will explain a mechanism-of-action-driven approach to differentiation leveraging metabolomics and functional prediction. By taking an integrated view—from ingredient evaluation through clinical trials to product messaging—we will present a "backward-planning" strategy and practical methods for evidence building, designed around the specific health claims you aim to promote.